Post by Mel Mel on Jan 24, 2007 22:49:38 GMT
Chicago — Following two years of pressure on CareerBuilder to stop using chimpanzees in its TV ads, the online job-search company will give the spots a pink slip beginning with Super Bowl XLI, according to the Chicago Tribune. The ads ran in markets across the country, including during last year’s Super Bowl.
PETA’s campaign, launched in February 2005, included public protests, a spoof of CareerBuilder’s "monk-e-mail," a signed plea from Pamela Anderson, appeals to CareerBuilder’s ad agency, and pledges by CareerBuilder rivals Hot Jobs and Monster not to use great apes in their ads. PETA also made CareerBuilder the "winner" of back-to-back "Litterbox" Awards, which are given to companies whose ads truly stink for animals.
According to eyewitnesses, juvenile chimpanzees and orangutans used as unwilling "actors" get confused, frustrated, and upset by having to perform repetitive and nonsensical tricks and are often beaten and electrically shocked behind the scenes in order to make them "behave." Many trainers used by ad agencies have abysmal histories of failing to comply with the U.S. Department of Agriculture’s minimum standards for animal care. A primatologist who spent 14 months working undercover inside a California facility that trains great apes for the television and film industries saw trainers routinely kick, punch, and beat infant chimpanzees. PETA made these abuses abundantly clear to CareerBuilder.
"Although CareerBuilder has not signed a pledge that it will never again use great apes in its ads, we hope this is the end of a sorry marketing decision that was hell on apes," says PETA Director Debbie Leahy. "CareerBuilder’s decision to stop using chimpanzees is part of a growing trend. Many companies—including Keds, PUMA, Home USA Warehouse, Men’s Wearhouse, and Sun Life Financial—have either pulled their ads that use primates or agreed not to use primates in their ads after hearing from PETA."
www.peta.org/mc/NewsItem.asp?id=9447
PETA’s campaign, launched in February 2005, included public protests, a spoof of CareerBuilder’s "monk-e-mail," a signed plea from Pamela Anderson, appeals to CareerBuilder’s ad agency, and pledges by CareerBuilder rivals Hot Jobs and Monster not to use great apes in their ads. PETA also made CareerBuilder the "winner" of back-to-back "Litterbox" Awards, which are given to companies whose ads truly stink for animals.
According to eyewitnesses, juvenile chimpanzees and orangutans used as unwilling "actors" get confused, frustrated, and upset by having to perform repetitive and nonsensical tricks and are often beaten and electrically shocked behind the scenes in order to make them "behave." Many trainers used by ad agencies have abysmal histories of failing to comply with the U.S. Department of Agriculture’s minimum standards for animal care. A primatologist who spent 14 months working undercover inside a California facility that trains great apes for the television and film industries saw trainers routinely kick, punch, and beat infant chimpanzees. PETA made these abuses abundantly clear to CareerBuilder.
"Although CareerBuilder has not signed a pledge that it will never again use great apes in its ads, we hope this is the end of a sorry marketing decision that was hell on apes," says PETA Director Debbie Leahy. "CareerBuilder’s decision to stop using chimpanzees is part of a growing trend. Many companies—including Keds, PUMA, Home USA Warehouse, Men’s Wearhouse, and Sun Life Financial—have either pulled their ads that use primates or agreed not to use primates in their ads after hearing from PETA."
www.peta.org/mc/NewsItem.asp?id=9447