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Post by Mel Mel on Jul 10, 2006 2:17:22 GMT
July 8, 2006 — In this fast paced world, kids can grab the wheel of a toy SUV before learning how to ride a bike, trade in their juice boxes for "beer" (minus the alcohol, of course), and sometimes even master a cell phone before they can read.
"There is this focus on a more savvy, more informed, more inclusive kid today," said Paul Kurnit of KidShop Youth Marketing Company.
Adults shopping decisions might be affected by a sociological change called "age compression" — the idea that kids may be getting older younger and demanding adult products.
And businesses are taking a cue from today's kids who want to emulate their parents more than ever before.
This, in turn, is affecting what types of products parents are buying for kids this year.
The line between children's toys and grown-up gifts is becoming increasingly blurred with iPods, portable DVD players and mini-cellphones.
Some cell phone companies are targeting children as young as five.
It's reached the point where there seems to be a kids version of just about everything "adult." Even beer. For example, a non-alcoholic Japanese beer called "Kids' Beer" carries the slogan, "Even kids can't stand life unless they have a drink." ...continued... www.abcnews.go.com/GMA/story?id=2164932&gma=true
Ummm... that's just messed up
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Post by jessica345 on Aug 7, 2006 16:27:28 GMT
You're right...that is messed up. Weird.
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